Email Marketing, Photography, Remarketing, Social Media, Website

West Coast Women’s Show

Western Canada's Largest Women's Event

With over 400 booths, 20,000 visitors, and $1.2 million in attendee spending, the 17th Annual West Coast Women’s Show at TRADEX is the largest and most successful women’s event in Western Canada.

  • Client: West Coast Women’s Show
  • Website: WestCoastWomen.net
  • Services: Web Development, UX Design, SEO, Social Media, Photography, Email Marketing, Remarketing

01

Website

We designed and developed the company’s mobile-optimized website, forms, and exhibitor directory. This included various migrations from a standalone PHP website to WordPress, along with a variety of on-page SEO techniques.

02

Photography

We photographed the entire three-day event, plus an additional fourth day of setup and booth construction. The final project deliverable included thousands of images. We have already been contracted to photograph the event this year.

03

Social Media

Having overseen the social media strategy implementation – Facebook, Twitter and Instagram editorial calendars; custom audiences; remarketing; email marketing – the business has seen a 231% increase in website traffic, 472% increase in social media traffic to the website, 77% increase in sales leads generated, and 100% increase in newsletter subscribers.