Email Marketing, Photography, Remarketing, Social Media, Website
West Coast Women’s Show
Western Canada's Largest Women's Event
With over 400 booths, 20,000 visitors, and $1.2 million in attendee spending, the 17th Annual West Coast Women’s Show at TRADEX is the largest and most successful women’s event in Western Canada.
We designed and developed the company’s mobile-optimized website, forms, and exhibitor directory. This included various migrations from a standalone PHP website to WordPress, along with a variety of on-page SEO techniques.
We photographed the entire three-day event, plus an additional fourth day of setup and booth construction. The final project deliverable included thousands of images. We have already been contracted to photograph the event this year.
Having overseen the social media strategy implementation – Facebook, Twitter and Instagram editorial calendars; custom audiences; remarketing; email marketing – the business has seen a 231% increase in website traffic, 472% increase in social media traffic to the website, 77% increase in sales leads generated, and 100% increase in newsletter subscribers.